Hygge seems to be everyone's favourite new trend of the moment. But I don't understand why it's such a new thing. Don't you want to have a cozy and warm home in the middle of the dark winter? Cute pajamas and lounging clothing so you don't feel like a complete slob? Warm tea and lit candles? All your friends together? And ahem, binge watch Netflix?
It's all just marketing, I tell you. Even though the Danes have a cool word for it, we all know how to survive winter in hibernation bliss!